Friday, October 10, 2014

Friday Funnies - Safety First

One of the developments in automotive technology has been systems that warn the driver of objects and other cars that appear or stop abruptly in front of them. Recently auto manufacturers have been able to tie this into to a car's brake system to automatically stop the car.

The frustration for me is the way this technology is sold in the United States. Playing up to the worst fears of drivers. While fear is an effective sales tool, so is humor and Volvo has come up with a great advertising campaign for their automatic braking system.

To see a brief description about how this system works view the video below.

Tuesday, October 7, 2014

There's an App for that

We’ve all had those moments while riding a bike. When a motorist who edges near you and nearly hits you, as they make a turn, or blows through an intersection right in front of you. If you confront them what is the response you can expect? “I didn’t see you” or “you came out of nowhere”. Lets face it distracted drivers are a problem in today's world; they’re texting, talking, and posting their Facebook status while they drive. To say nothing of tuning their radio and checking their GPS or smartphone for directions.

But now there is an App for that, which plays up to a drivers worst fears, The Bike Shield. So instead of paying attention while you drive, you can now have an additional distraction to keep you safe.